Last Updated: [Month Day, Year]

This Privacy Policy (“Policy”) describes how [Company Legal Name], located at [Address] (“Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you access or use our websites, mobile applications, online services, sweepstakes and promotions, and any other services that link to this Policy (collectively, the “Services”). By using the Services, you acknowledge you have read and understood this Policy.

1. INFORMATION WE COLLECT
We collect information that identifies, relates to, describes, or could reasonably be linked to you or your household (“Personal Information”):

A. Information You Provide
- Contact Data: name, mailing address, email address, phone number.
- Account Credentials: username, password, security questions.
- Transaction Data: order history, products purchased, payment method type (we do not store full payment card numbers if using a third-party processor).
- Sweepstakes/Promotion Data: entries, AMOE submissions, eligibility documents, tax forms (e.g., W‑9), winner releases.
- Communications: customer support inquiries, survey responses, reviews, social media interactions.
- Preferences: marketing preferences, consent choices.

B. Information Collected Automatically
- Device/Usage Data: IP address, browser type, operating system, device identifiers, pages viewed, links clicked, time spent, referral URLs.
- Cookies/Tracking Technologies: cookies, pixels, SDKs, web beacons, local storage. See “Cookies & Tracking” below.

C. Information from Third Parties
- Payment processors, analytics providers, advertising networks, identity verification and fraud prevention partners, social media platforms (if you interact via their tools), affiliates, and co-marketing partners.

D. Sensitive Information
We generally do not seek to collect sensitive data (e.g., precise geolocation, government ID, health). If collected for identity verification or regulatory compliance (e.g., firearm prize transfers, tax reporting), we limit use to the specific purpose and protect it appropriately.

2. HOW WE USE INFORMATION
We use Personal Information for:
- Providing and improving the Services, processing transactions, fulfilling orders, and customer support.
- Administering sweepstakes and promotions, validating eligibility, conducting random drawings, notifying winners, prize fulfillment, and required tax reporting.
- Personalizing content and experiences.
- Marketing and advertising, including interest-based advertising, subject to your choices.
- Analytics, research, quality assurance, and service development.
- Security, fraud prevention, and legal compliance.
- Enforcing our Terms and other agreements.

3. DISCLOSURE OF INFORMATION
We disclose Personal Information to:
- Service Providers/Processors: payment processing, hosting, shipping, customer support, email/SMS delivery, analytics, advertising, sweepstakes administration, identity verification, and auditing.
- Business Partners: co-sponsors of promotions, affiliates, and partners only as necessary for joint activities and consistent with this Policy.
- Legal/Compliance: to comply with law, regulation, legal process, or lawful requests; to protect rights, property, safety of Company, users, or the public; to enforce our agreements or investigate fraud or security issues.
- Corporate Transactions: in connection with mergers, acquisitions, financing, asset sales, or similar transactions.
- With Your Consent: when you direct us to share (e.g., testimonials, social posts).

We do not sell Personal Information for monetary consideration. We may “share” or allow third parties to collect Personal Information (e.g., via cookies/pixels) for cross-context behavioral advertising. See “Your Privacy Choices.”

4. COOKIES & TRACKING
We and our partners use cookies, pixels, and similar technologies to operate the Services, remember preferences, perform analytics, and deliver targeted ads. You can manage cookies through browser settings. You may also opt out of certain interest-based advertising using platform tools (e.g., NAI/DAA). Disabling cookies may impact functionality.

5. RETENTION
We retain Personal Information for as long as needed for the purposes described in this Policy, including to comply with legal, tax, accounting, and reporting obligations (e.g., keeping winner and 1099 records), resolve disputes, and enforce agreements. We apply criteria based on data type, purpose, and legal requirements.

6. CHILDREN’S PRIVACY
The Services are not directed to children under 13, and we do not knowingly collect Personal Information from children under 13. If you believe we have collected such information, contact us at [privacy email], and we will take appropriate steps to delete it. If we run a promotion restricted to older ages, we will verify age eligibility.

7. YOUR PRIVACY RIGHTS & CHOICES
Depending on your jurisdiction, you may have rights to:
- Access/Know: request details about categories and specific pieces of Personal Information collected, used, disclosed, and shared.
- Correct: request correction of inaccurate Personal Information.
- Delete: request deletion of Personal Information, subject to lawful exceptions.
- Opt Out: opt out of (i) sales or “sharing” of Personal Information for cross-context behavioral advertising; (ii) targeted advertising; (iii) certain profiling.
- Portability: request a copy of your Personal Information in a portable format.
- Withdraw Consent: where processing is based on consent.
- Appeal: appeal our decision on your request (in applicable states).

To exercise rights, use: [webform URL] or email [privacy email]. We may verify your identity and request additional information. Authorized agents may submit requests with proof of authorization.

Email/SMS Marketing: You can unsubscribe from marketing emails via the link in the message, and from SMS by replying STOP. Transactional messages may still be sent.

8. STATE-SPECIFIC NOTICES
If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or other states with privacy laws, see our Supplemental State Privacy Notice at: [URL] for additional disclosures, definitions (e.g., “sale”/“share”), and rights processes (including Global Privacy Control recognition, if supported).

9. SECURITY
We use administrative, technical, and physical safeguards designed to protect Personal Information. No security measures are perfect; we cannot guarantee absolute security. You are responsible for safeguarding account credentials and promptly notifying us of any unauthorized use.

10. INTERNATIONAL USERS
If you access the Services from outside the United States, you understand your information may be processed in the U.S. and other countries that may have different data protection laws than your country of residence. Where required, we implement appropriate safeguards.

11. THIRD-PARTY LINKS & FEATURES
The Services may include links to third-party sites, plug‑ins, or features. We are not responsible for third-party privacy or security practices. Review their policies before providing Personal Information.

12. CHANGES TO THIS POLICY
We may update this Policy from time to time. The “Last Updated” date indicates the latest revision. Material changes will be posted on the Services and, where required by law, we will provide additional notice and/or obtain consent.

13. CONTACT US
For questions or to exercise privacy rights, contact:
[Company Legal Name]
Attn: Privacy
[Address]
Email: [privacy email]
Phone: [phone]